About Us

Who we are

Pool Magic is a division of Klorman Industries Pty Ltd (Est. 1996), a diversified and technology driven manufacturer and distributor of a wide range of products and brands within the retail, industrial and agricultural market sectors.

Under the Pool Magic banner, KI offers the professional pool trader a comprehensive range of products and brands covering all aspects of pool care and water treatment, and as a result of our position within an integrated global procurement platform we are able to offer highly competitive and sustainable pricing across all our brands.

Browse Products

We offer a diverse range of products and services

Our diversified business model also means that we aren’t reliant on making excessive profit margins over the short summer trading season, enabling us to offer better pricing and effective promotional activity for you, the pool professional, when you need it most.

We are committed to developing, designing and manufacturing innovative products to ensure that we can offer the end user an exceptional range that really makes a difference, and while service, support and product training will always be vital components of the Pool Magic Team’s values, we believe that our greatest advantage lies in our commitment to an ethical approach towards our customers in terms of transparency and honesty in all aspects of our operations.

Order Online

Our Customers Come First

After all, the water you and your family relax in should be worthy of your trust.

Get in touch

Quality Management System

Klorman Industries was established in 1996 and has a proven quality management system in place.

Our Customers Come First

At Pool Magic we strive for service, support and also provide product training for all customers and distributors.

Caring For The Environment

We consider minimising the impact on the environment to be a vital component of our business.

For over a decade Pool Magic has been a leading supplier and manufacturer of only the best pool products for the retail sector.